Here’s a not so fun fact. Somewhere between 44% to 51% of businesses don’t have a website. We don’t like being negative, but that means half of all businesses don’t have a proper digital presence.
In the fast-paced digital-first world of the 21st century, a world where people would rather text than talk and order takeout over going out, lacking a website is a huge mistake.
If you’re in the same boat and unsure if setting up a website is the right move for your business, keep reading to see what you’re missing out on.
1. New Marketing Opportunities
Without a website, you’re drastically limiting the online marketing potential of your business.
Take search engines as an example. The days of people walking from store to store in search of something are long over. Today, 93% of buying decisions start an online search, with Google single-handedly accounting for 90% of that traffic. A professional website that follows SEO best practices is one of the most effective ways to get passive traffic from Google and other search engines.
Online advertising is another area where having a website can make a big difference. For instance, you can share your website on your social media to gain readers first, and then use retargeting ads to turn them into customers. This is one of the most widely used online advertising strategies. A website is at the very core of it.
Apart from all that, you can capture leads and build an email list with the help of a website. You never know when you might lose your social media or any other third-party marketing channel. But with email marketing, you own the platform and no one can take that away from you.
2. Informed and Engaged Customers
By presenting up-to-date information about your business and answering the most frequently asked questions on your website, you can give potential customers all the details they need to move forward with their buying decision. A great benefit of this that many businesses don’t realize is the reduction in customer queries.
By informing and educating users automatically through your website, you can significantly reduce your support hours and divert those resources into business growth activities.
3. Credibility Boosting Branding
Let’s take a step back for a moment. As you know by now, 93% of purchase decisions start with an online search. Most of those searchers probably haven’t heard of your business before, so your online presence is their first exposure to your brand.
While a Google My Business listing and social media profiles are better than nothing, they can’t quite match the impact of a professionally designed website. That’s because a website shows that you’re serious about the online side of your business and are willing to invest in it.
In other words, a clean and modern website makes your business look professional and credible, both of which lead to more sales.
The Importance of a Website Summed Up
Having a website can help you attract new customers, turn your current customers into loyal followers, free up your resources, and ultimately, take your revenue to new heights. So having a website in 2020 is not just important but necessary.
But that brings us to another critical point. Your website is your online storefront, your potential customer’s first point of contact with your business. So the importance of how it looks cannot be overstated.
If your website looks like a dinky pawnshop that was last painted in the 90s, then that’s exactly how your visitors will see your business. And let’s be honest. Would you trust a vendor selling through a place like that? Exactly!
So if you want a website that impresses customers and compels them into taking actions that move the needle for your business, get in touch with us today.